The feature is aimed at giving users a way to find products in photos via Image Search. The catch is that at the moment the Similar Items feature only supports a few different product types, which includes shoes, sunglasses, and handbags.
As of now, the feature is only available to smartphone users who search Google via a mobile browser or people who use Google's mobile search app for Android-powered phones. Try it out by opening results from queries like [designer handbags].
Google claims that some of the most common searches alongside brand-name products are pricing and availability, so creating a shortcut to a shopping experience is likely to be a profitable move for the company. The Similar items carousel gets millions of impressions and clicks daily from all over the world.
Google has reportedly been encouraging the use of the metadata tags since December, though that could simply be because it wants to seed the web with compatible sites and products before sending the feature live.
Make sure to add and maintain schema.org product metadata on your pages.
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The Syrian government also denied the allegation, saying its air force bombed a rebel arsenal that had chemical weapons stored inside.
Test your pages with Google's Structured Data Testing Tool to verify that the product markup is formatted correctly.
Google says the new addition was inspired by searches for price and availability ranking consistently highly on its image search requests.
As mentioned, the "Similar items" feature now surfaces in mobile search after tapping on a photo of interest.
After you search for an image of your choice, you will now be met with a block of images with links to buy them, termed "product recommendations".
Google has detailed the "Similar Items" feature that they recently launched as part of Image Search portion of their service. It can take up to a week for Googlebot to recrawl your website.
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