Savers can expect "excellent" customer service at fair rates and straightforward products, Ford Motor Company's financial services business had promised.
Ford Money products will be available online and by telephone, with the brand promising accounts which are "simple to manage and highly secure".
A "best rate guarantee" offered by Ford Money across variable rate products meant existing customers would not be worse off than new customers on like-for-like products.
Figures from financial information website Moneyfacts.co.uk suggest the rates on offer from Ford Money sit higher than the average deals on the market generally.
'Launching Ford Money is an exciting new chapter for the Ford brand. Ford Money is part of Ford Credit Europe.
According to Moneyfacts, the average one-year fixed rate Isa now on offer pays 0.92%, although rates as high as 1.13% are available.
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While Ford Money is not offering table-topping accounts, it told Which?
Ford is entering the United Kingdom consumer savings market with the launch of a new range of "fair and consistent" products.
Paragon Bank One Year Fixed - 1.51%. In the context of the savings market, this product range is more Ford Fiesta than Ford GT. See how its rates compare to the best best buys below.
It has an easy-access and two short-term fixed rate accounts available.
Ford's one and two-year fixed-rate bonds also fall flat.
Elsewhere, its flexible saver easy-access account has a 0.85 per cent rate and its flexible cash Isa 0.8 per cent - the best buy easy-access rate in our tables is 1.1 per cent, and 1.05 per cent for the cash Isa.
Chelsea BS Fixed Rate e-Isa - 1.1%. More competition will also hopefully drive up savings rates, which are now as exciting as a traffic jam on the M62.
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