And another senator who has announced a presidential candidacy, the Vermont independent Bernie Sanders, introduced a bill in September that directly targeted Amazon and its CEO Jeff Bezos for not paying all its USA workers $15 an hour.
Warren, an antitrust advocate who hammered big banks following the 2007-2009 financial crisis, said she would select regulators who would seek to break up what she called "anti-competitive mergers" such as Facebook's recent buyout of Instagram and Amazon's purchase of Whole Foods.
Tech companies with annual global revenues between $90 million and $25 billion, meanwhile, would also be required to meet similar standards, but would not have to structurally separate from participants on their platforms, according to the senator.
Warren will reportedly call for greater regulation of the biggest companies, as well as more scrutiny of their acquisitions.
Facebook declined to comment, while its counterparts didn't immediately respond to requests for comment.
Senator Elizabeth Warren says if she becomes president, she'll move to break up Amazon, Facebook, and Google.
"Unwinding these mergers will promote healthy competition in the market - which will put pressure on big tech companies to be more responsive to user concerns, including about privacy", Warren claimed.
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Making such changes, she argued, would make sure "that the next generation of technology innovation is as vibrant as the last". These so-called platform utilities would not be allowed to own a marketplace for commerce and participate in it.
"We need to stop this generation of big tech companies from throwing around their political power to shape the rules in their favor and throwing around their economic power to snuff out or buy up every potential competitor", Warren wrote.
Warren's plan: The proposal would rewrite the tech industry playbook by taking two major steps.
The antitrust case against Microsoft "helped clear a path for Internet companies like Google and Facebook to emerge", Warren wrote. What that means, for example, is that if you do a Google search for a restaurant, Google can't give its own ratings priority over, say, Yelp's, notes Vox. "Small businesses would have a fair shot to sell their products on Amazon without the fear of Amazon pushing them out of business".
Warren, for example, offered that under her plan, Amazon Marketplace, Google's ad exchange and Google Search would be considered "platform utilities" and split apart.
The privacy issue took another turn for Facebook earlier this week, when Zuckerberg announced the company would introduce features like "disappearing" messages across all three of the company's social platforms: Facebook, WhatsApp and Instagram.
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