The "Fair & Balanced" era is over at Fox News Channel.
The old slogan has been used since Ailes founded the cable news network back in 1996.
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The tag has been with the network since Ailes launched it in 1996, noted NY mag's All-thing-Fox-News reporter Gabe Sherman, who broke this story.
The 21st Century Fox executive pointed to Fox anchors Bret Baier and Chris Wallace as "absolutely fair and balanced", noting the network believes it is "really important to understand that distinction between primetime, personality-driven opinion shows, and the more general news coverage".
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Fox News Headquarters in Midtown Manhattan. "He would say, "The news is like a ship".
Ailes would also use "fair and balanced" as a measuring stick on whom to hire.
Ailes, 77, died on May 18 at his home in Palm Beach after he was hospitalized for several days due to injuries sustained from a fall. The reason the network doesn't want to use the tagline anymore in advertising is that it is too associated with former network chief Roger Ailes, who was ousted a year ago in the wake of sexual harassment allegations.
Tucker Carlson has stepped in to fill the void left by O'Reilly.
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