The most interesting announcement at the event was the launch of the Apple HomePod - Cupertino's attempt to recreate the humble speaker in much the same way that Steve Jobs iPod and iPhone.
Apple also introduced a new version of its business-oriented iPad Pro at an intermediate size with more storage, a better display and an improved camera.
For years now Apple has built and distributed some of the world's most popular digital media players. White and Space Grey and will cost you $349, which is fair in my opinion, keeping the Apple's product prices in mind. Making the most of it will require a subscription to Apple's own music streaming service, which runs $10 to $15 per month and has attracted 27 million subscribers so far. Many predicted that Apple will reveal the new iOS 11 at the Worldwide Developers Conference that took place on the 5 of June in San Jose, California. These are uncharted waters for both Apple and its quirky virtual assistant, and even if the HomePod is now being pitched primarily to music lovers, it's also an exciting device for smart home diehards and gadget lovers in general.
HomePod capped a keynote presentation that included updates to Apple's iPad and Mac laptop lines, and upgraded operating software enabling augmented reality for iPhones and iPads. It unveiled the Apple Watch in September 2014."Though Apple appears to be playing catch up with Amazon and Google, the primary casualty here may be Sonos".
HomePod like all the other Apple devices send information to Apple's server in encrypted form and with your unique Siri identifier that makes your personal information secure.
Apple Is Finally Bringing An Upgraded Siri Home: One of the messages from Apple this week is Siri has finally grown up. Google sells Home for US$180, promoting the smart speakers with discounts.
Where does this position Apple relative to Amazon and the Echo?
Apple Worldwide Developers Conference attendees inspired by Michelle Obama
Obama said it's important to teach girls to value themselves and to let them know that they can compete in all kinds of settings. "Women are in charge of everything, we do everything, we are in charge of everything in the household", Obama said .
Amazon's (NASDAQ:AMZN) Echo smart home speaker device now dominates the global intelligent home speaker market. But the real competition between Apple, Google and Amazon in smart speakers may come down to the quality of their intelligent assistants. Apple's speaker will be launching in the U.S., U.K., and Australia in December, with additional markets to come next year.
In a blog post Technalysis Research founder Bob O'Donnell depicted Apple's latest product news as an affirmation that the company has not fallen behind competitors and is working to take advantage of potentially exciting new technologies.
Ok, so while it's a bit of a risky strategy, it's probably the right one for Apple.
Both Apple and Google have technological expertise which can allow their intelligent home speakers to compete strongly with Amazon.
For instance, in the voice-enabled speakers market: Amazon's Echo and Echo Dot retails for $179.99 and $49.99 a piece and Google Home retails for $129.99.
Integrated Music Services - Google Home supports third party apps like Pandora, Spotify, Youtube Music, Google Play Music and Amazon Echo supports Amazon Music, Pandora, Spotify.
Apple HomePod quite expensive than the other two - and that too by a fair margin.
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