And after Labour's better than expected General Election polling, the academic quickly took to Twitter and promised to live up to his word.
"I'm saying this out loud", Matthew Goodwin tweeted on May 27.
Last month, Goodwin tweeted that there was no way Labor Party under Jeremy Corbyn would be able to bag more than 38% of votes.
Goodwin ate his book about Brexit on Sky News which stunned panel members as well as the audience.
Amid mounting pressure, he tweeted on Saturday: "OK". You win. I will be eating my book on Sky News at 4.30pm'.
Kent University Professor Matthew Goodwin tore pages out of his book, Brexit, and ate them on live TV.
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It's just how long she's going to remain on death row", George Osborne , a former Conservative chancellor, tells the BBC . The move might offer hope to Conservative lawmakers who have criticised her style of government.
Despite the embarrassment of eating Brexit: Why Britain Voted to Leave the European Union live on television, the author gave a thumbs up after devouring several pages.
"I was surprised that Jeremy Corbyn got with two percent more than I estimated, and I said I was going to eat this book, which is available in all bookstores".
Asked if the book's consistency was "strong and stable, or a bit weak and wobbly", Goodwin didn't immediately respond - because he had his mouth full.
'It's a hardback, there are a lot of chemicles, but I have got to get through the whole thing'.
For your information, the book was named- Brexit: Why Britain voted to leave the European Union.
The academic later tweeted a picture of him eating the tome with the caption: 'Don't ever say I am not a man of my word'.
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