Caitlyn Jenner defends Kendall's Pepsi commercial

Adjust Comment Print

It's a welcome antidote to the beverage industry's recent advertising woes, following the fallout of Pepsi's advert with Kendall Jenner.

After Kendall Jenner and Pepsi tried to co-opt the Black Lives Matter movement in an ad that was 100% cringe, beer brand Heineken chose to step in to teach the world how it's done.

The company released the ad, titled "Worlds Apart" in response to the UK's post-Brexit problems as well as the U.S.'s post-Trump protests. "Pepsi was trying to project a global message of unity, peace and understanding", the brand said in a statement on April 5.

In an interview with Andy Cohen on SiriusXM, Caitlyn opened up about how she thought the racially/politically insensitive ad was not only "cool" but also "cute". We are pulling the content and halting any further rollout.

Listen to Caitlyn Jenner's interview inside...

Trump move with $1.2 trillion in trade could be risky — NAFTA
On Monday, the administration announced it would slap hefty tariffs on softwood lumber being imported from Canada. But the currency had rallied back as Mexican and USA officials took a more constructive tone on trade since then.

Kendall is yet to respond publicly to the controversy surrounding the ad, though Pepsi later issued a public apology to the model and "Keeping Up With The Kardashians" star, for "putting [her] in this position". "Kendall said, 'I'm a model, they hired me to go do this.' She went down and shot the thing in a few days somewhere...then it came out and all hell broke loose".

"I didn't see some of the things that obviously some other people saw".

It was reported that Kendall was "devastated" after the backlash from the advert.

"I felt sorry for Kendall", she added.

They continued: "Kendall relied on Pepsi to do their due diligence and trusted that it would tasteful..." "Kendall had zero involvement in the creative process".

Comments